NextivaONE Landing | David Khalevin

Introduction:

As a Nextiva customer, I would like to be able to invite non-NextivaONE customers to media call meetings in order to collaborate with them.
As a Nextiva customer, I would like to request the ability to invite non-NextivaONE customers to media call meetings in order to engage with our staff and learn more about our products and services.
As a Nextiva customer, I would like to request the addition of a conference room machine that allows anyone within my organization to join meetings as a guest. This will expand my capability to collaborate and communicate within my organization.

In my role as the main designer on this project, I worked as part of a cross-functional team including two product managers, a front-end engineer, and a back-end engineer.
As a designer-generalist, I was responsible for delivering the entire UX package, including conducting research, creating low-fi and hi-fi designs, creating flows and prototypes, providing annotations and documentation, and performing design validation and QA.

In this project, I collaborated with the product managers to understand their vision and gather requirements.
I also conducted competitive and comparative research and created multiple flows, which we reviewed as a team and iterated upon.
I validated prototypes and flows with the design and research teams, incorporating their suggestions and feedback.

After several design iterations and close collaboration with the design and product management teams, we developed a final prototype that addressed both business needs and customer pain points.
We added an entry point for guest users above the footer of the page, which was de-emphasized but still visible.
Initially, we had considered adding a more prominent entry point for joining meetings as a guest, but we found that this group was unlikely to be significant in size.
We also created flows for tenant-to-tenant communication within the NextivaONE app, allowing companies to invite each other to video meetings.
Finally, we modified the video meeting invitation emails to include an option to download the app, with a motivational message encouraging users to do so for a superior user experience and better connection quality and audio.

To my surprise, it was challenging to align with several related departments and stakeholders who had different visions for this seemingly straightforward project. There is a possibility that this project may be de-prioritized as a result.