The CREXi marketing portal is designed to give users the ability to send email campaigns, view a list of sent campaigns and statistics related to those. Users will also be able to store email lists to use for use in their email campaigns and view statistics related to the performance of the email lists.
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Business Goals
● Provide the best in class email marketing tools to support user retention / satisfaction
● Provide a set of tools to let brokers and coordinators fully customize their marketing emails
● Provide means of measurement of email campaigns success
● Minimize number of rejected emails sent by our servers
