User Needs / Goals
● Ability to add listings (brokers)
● Education. What is CREXi and why should I use it. (Value Propositions)
● Ability to search properties for sale and lease and comps from the home page
 
 …
 
Business Goals
● Overall, our goal is to capture a bigger market share by educating and converting homepage visitors to loyal CREXi users
● Educate new users on what CREXi is
● Educate new users on why they should use CREXi
● Show value to buyers/tenants by showing them the breadth of space options CREXi has available, ie. Allow them to search